Filter work, across platforms
A selection of AR filters and lenses we've shipped for global brands.
Projects that push
the boundaries of reality
Lancôme
Crafted a luxury AR shop with product try-ons, blending e-commerce with immersive augmented reality.
Spotlight Series
Created six Snap AR lenses crafted for Spotlight content creation, driving viral engagement.
HaagsMatje
Created a Snap AR lens and launched a full marketing campaign across the Netherlands.
Yves Saint Laurent
Combined a virtual shopping gallery with a make-up try-on experience, redefining luxury retail in AR.
Racesquare
Created two multi-platform AR experiences, extending brand reach across Snap and Meta ecosystems.
Level Shoes
Used Augmented Reality to enhance shoe packaging, transforming physical products into digital experiences.
AILU
NFT collection AILU comes alive with our Snap lenses for face and body, bridging Web3 and augmented reality.
Warner Music Group
An ongoing AR partnership with WMG — building Snapchat lenses and Spotlight campaigns for Ed Sheeran, Bruno Mars, PinkPantheress, Teddy Swims and more.
Atlantis Resorts
A Snapchat AR experience unlocked by the hotel room keycard — immersive underwater worlds for Atlantis The Palm guests.
Rabobank
Community-driven AR lens for Rabobank's Buurt Support campaign — celebrating local neighbourhoods across the Netherlands.
Unox
Seasonal AR campaign for the Netherlands' most beloved winter brand — bringing Dutch warmth to augmented reality.
HEMA
A playful Snapchat AR lens capturing HEMA's quintessentially Dutch spirit — fun, accessible and instantly recognisable.
Pot Noodle
Sponsored Snapchat AR lens — interactive, game-like AR experience for Pot Noodle in the Snapchat camera.
House of the Dragon
An immersive Snapchat AR lens placing fans inside the world of HBO's House of the Dragon — fire, dragons and Targaryen power.
AR Tattoo
The world's first AR tattoo with AI chatbot integration — scan the ink on Snapchat and a real-time AI persona comes to life.
Ralph Lauren
Multi-year AR partnership spanning bag collection lenses, eyewear virtual try-ons and in-store Magic Mirror installations for one of the world's most iconic luxury fashion houses.
Where we build
Each platform has its own audience, tooling and strengths. We help you pick the right one — or run all five at once.
The largest AR platform on the planet. 250M+ people use Snap AR every day — face lenses, world effects, shoppable try-ons, Spotlight content. Built in Lens Studio.
No app download — AR runs directly in the browser. Ideal for campaign landing pages, e-commerce try-ons or QR-activated experiences. Works on any phone.
Our physical AR installation — a large-format mirror display that runs custom AR filters at events, pop-ups and retail. Fully branded, managed via CMS.
Snap's SDK that embeds Snapchat-quality AR directly inside your brand's own app. Same lenses, zero Snap branding. Perfect for luxury and retail apps.
Built in Effect House, TikTok AR filters appear in the camera and can go viral via user-generated content. Best for trend-driven campaigns reaching Gen Z.
Platform comparison
| Platform | Audience reach | Best for | App needed? |
|---|---|---|---|
| 👻 Snapchat | 250M+ daily users | Mass reach, try-ons, Spotlight virality | Snapchat app |
| 🌐 Web AR | Any smartphone browser | Campaigns, QR activations, e-commerce | None — just a link |
| 🪞 Magic Mirror | Physical venue visitors | Events, retail, pop-ups, installations | Mirror hardware only |
| 📲 CameraKit | Your existing app users | Branded in-app AR, luxury, retail | Your brand's app |
| 🎵 TikTok | 1B+ monthly users | Gen Z, trend campaigns, UGC virality | TikTok app |