Bringing the HEMA
spirit to AR
HEMA is one of the Netherlands' most beloved retail brands — known for its playful, quintessentially Dutch identity. We created a Snapchat AR lens that captures that spirit: fun, accessible and instantly recognisable.
The lens celebrates HEMA's iconic brand elements through interactive AR effects, giving customers a new way to connect with the brand and share their love for HEMA on social media.
Dutch Brand DNA
The lens captures HEMA's iconic visual identity — bold colours, playful typography and the warmth that makes HEMA a Dutch institution.
Fun First
Designed for maximum shareability — a lens people want to use and share because it's genuinely fun, not just promotional.
Snapchat Native
Built for the Snapchat ecosystem, reaching HEMA's core demographic where they're most active and engaged.