Supporting local
communities in AR
Rabobank's Buurt Support initiative celebrates local communities across the Netherlands. We created a Snapchat AR lens that lets people show their neighbourhood pride and community spirit in a shareable, engaging format.
The lens connects Rabobank's brand values — deeply rooted in local communities — with a modern social media audience, turning community pride into shareable content.
Community Focus
AR content built around neighbourhood identity — celebrating Rabobank's local roots in a format that resonates with younger audiences.
Brand Values
Translates Rabobank's deep local roots into digital content that resonates authentically with a new generation of customers.
Campaign Integration
The lens sits within a wider Buurt Support campaign, driving social sharing and organic brand awareness across the Netherlands.