Spectacles So Far — The Complete History of Snap's AR Glasses
Nine years. Five generations. A $3 billion bet on computing's next form factor — and what Verticar has built on the world's most advanced AR glasses.
Embracing Trend-Based AR Experiences
By aligning AR creations with current trends, we tap into a goldmine of engagement — 5× more active attention compared to traditional advertising and 1.3× higher brand recall.
Read Article →Snapchat's 2024 Partner Summit: A New Era of AR and AI Innovation
Lens Studio 2.0, AR Spectacles Gen 5, and AI-powered creation tools redefine what's possible in AR.
Read Article →Meta Spark Shutting Down, No More Instagram Filters
The end of Spark AR marks a pivotal shift — and an opportunity to push AR creation further on Snap, TikTok, and WebAR.
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