A mirror that sees
beyond the physical
Magic Mirror is a complete turnkey AR installation product by Verticar. At its heart is a large-format display designed to look and behave like a mirror — except it overlays digital AR content directly onto the live camera feed, creating a fully immersive interaction that feels like magic.
Unlike one-off app-based AR, Magic Mirror is a permanent or temporary installation built for high-traffic locations: boutique retail stores, event activations, brand pop-ups, and hotel lobbies. Guests step up and instantly see themselves transformed by AR effects — no phone, no download, no friction.
Request a DemoFour layers.
One product.
Every Magic Mirror installation comes with hardware, software, Snapchat AR content, and an operator CMS — all designed and built by Verticar.
Hardware Display
High-brightness display panel with a semi-transparent mirror film and integrated wide-angle camera. Kiosk or wall-mounted options available in custom sizes from 43" to 85".
Custom App
Purpose-built iOS / Android app that powers the installation. Handles AR rendering, camera input, touch interaction and connects to the cloud CMS in real time.
Content CMS
A headless content management system built specifically for Magic Mirror. Brand teams can update AR experiences, schedule campaigns and pull analytics — no developer needed.
Snapchat AR Lenses
We build custom Lens Studio AR experiences optimised for the mirror form factor: full-body tracking, face filters, product try-ons, interactive games and more.
Analytics Dashboard
Real-time engagement data: session count, dwell time, interaction depth, and scan-to-share rates. Export reports or integrate with your existing marketing stack.
Snapcode Integration
Every session can generate a personal Snapcode that lets guests continue the AR experience on their own phone — bridging the physical and mobile journey seamlessly.
Full-body AR.
Instant product try-on.
Magic Mirror supports the full spectrum of Snapchat Lens Studio capabilities — from character overlays that dress guests head-to-toe, to precise product try-on that places accessories, makeup and clothing onto their real reflection.
Walk up.
The magic begins.
No phone. No app. No QR code. Guests simply approach the mirror and the AR experience activates automatically via motion detection. The Snapchat Lens loads in seconds, wrapping around the guest in real time.
Magic Mirror is built for high-traffic environments — the experience is instant, intuitive and spectacular from the very first frame.
Step up. See the magic.
Magic Mirror is designed for zero-friction engagement. From first look to social share in under 10 seconds.
Magic Mirror
in the wild
From luxury department stores to sports retail — Magic Mirror has been deployed across some of the world's most prestigious retail and brand environments.
De Bijenkorf
Deployed in De Bijenkorf — the Netherlands' most iconic premium department store — Magic Mirror created an unmissable centrepiece experience for their flagship floors. Guests tried on exclusive AR looks from luxury brands, generating thousands of social shares across Snapchat and Instagram.
Also deployed for: Atlantis The Palm · Lancôme · Yves Saint Laurent · and more
Built for
every activation
- Luxury Retail: Let shoppers try on makeup, accessories or clothing via AR before buying — frictionless, memorable, shareable.
- Brand Pop-ups: Create a centrepiece installation that draws crowds and generates organic social content at events and festivals.
- Hotel & Hospitality: Lobby installations that delight guests and associate your brand with innovation and surprise.
- Fashion Shows: Augment the runway experience with virtual looks, backstage worlds and real-time brand storytelling.
- Museums & Exhibitions: Bring static artefacts to life, offering interactive educational content through full-body AR overlays.