Project overview
The brief
Lancôme partnered with Verticar for two distinct AR lenses on Snapchat. The first was a swipeable AR catalog — users browse the Lancôme product range by swiping through a catalog menu, exploring the shop entirely within the Snap camera. The second was an aesthetic beauty lens for the front camera, crafted to match Lancôme's elegant visual identity.
Together the two lenses gave Lancôme both a functional shopping tool and a beautiful, brand-forward creative to drive awareness and engagement on Snapchat.
What we built
- AR catalog lens — swipeable product menu to explore the Lancôme range on Snapchat
- Aesthetic front camera beauty lens with Lancôme visual branding
- Both lenses built in Lens Studio and distributed on Snapchat
Project highlights
Key deliverables
& results
PlatformSnapchat
Lenses built2
Lens 1Swipeable AR catalog — browse the shop
Lens 2Aesthetic front camera beauty lens
TechnologySnapchat Lens Studio
ClientLancôme
More work