Project overview
The brief
Yves Saint Laurent Beauty partnered with Verticar to create the first AR catalog experience on Snapchat. The concept was simple but never done before: let users browse the YSL beauty range by swiping through a catalog menu — and have each product they select applied directly to their face in real time via AR.
Select a lipstick shade from the catalog, see it on your lips. Swipe to the next product, the look updates instantly. The experience merges shopping and beauty try-on into one seamless Snapchat lens — a genuine world first in the AR catalog format.
What we built
- AR catalog lens — swipe through the YSL Beauty range directly inside Snapchat
- Live face AR makeup application tied to each catalog product selection
- The first Snapchat lens to introduce the swipeable AR catalog format
- Distributed as a Snapchat branded lens for YSL Beauty
Project highlights
Key deliverables
& results
PlatformSnapchat
FormatAR catalog — swipeable product menu
AR featureLive face makeup from catalog selection
Industry firstFirst swipeable AR catalog on Snapchat
ProductsYSL Beauty collection
ClientYves Saint Laurent Beauty
More work