Where luxury retail
meets augmented reality
Level Shoes is Dubai Mall's definitive luxury footwear and accessories destination — home to 300+ designer brands across 96,000 sq ft. Their audience is style-obsessed, digitally engaged and expects experiences that match the premium feel of the brands they shop.
Our ongoing AR partnership brings that world to life digitally: from packaging AR that transforms shoe boxes into brand portals, to virtual try-ons, pop-up world effects and interactive puzzle experiences — all built for the Level Shoes audience and their brand collaborations.
New Balance
Shoe tracking AR for seasonal campaigns
Versace
Bags collection world AR experience
Off-White
Pop-up world + shoe tracking lenses
Aquazzura
Virtual boutique shopping experience
Packaging AR —
Unboxing as a brand moment
Level Shoes' signature shoe boxes become AR portals — guests point their Instagram camera at the packaging to launch a world-effect AR experience. Built on Meta Spark, the experience requires zero downloads and works directly in the Instagram camera.
We designed two variants of the packaging AR: a premium women's promo and an updated v2 edition, both featuring branded 3D content, product highlights and animated storytelling.
New Balance —
Shoe Tracking AR
A Snapchat AR lens for the New Balance collection at Level Shoes — using shoe tracking technology so the AR experience activates when the camera points at a New Balance sneaker.
The lens creates an immersive brand world around the shoe, highlighting the collection story and encouraging customers to scan and share as part of the launch campaign.
Versace Bags —
World AR Experience
Versace's bags collection comes to life at Level Shoes with a world-effect AR experience on Meta. The lens places Versace's iconic accessories into any environment — a bold, luxury AR moment designed to drive both in-store engagement and social sharing.
The distinctive Versace Medusa and gold detailing are rendered in high-fidelity 3D, ensuring the experience meets the brand's exacting visual standards.
Off-White Pop-Up —
Dual AR Lenses
For the Off-White pop-up activation at Level Shoes, we created two complementary AR lenses: a world-effect lens that builds a full Off-White brand environment in any space, and a shoe-tracking lens that activates when pointed at Off-White footwear in-store.
The dual-lens approach gave the activation both ambient reach (guests exploring the pop-up world anywhere) and hyper-specific in-store moments tied to the physical product.
Aquazzura —
Virtual Boutique
An immersive virtual shop experience for Aquazzura's collection at Level Shoes — a web-based AR environment that places customers inside a digital boutique, where they can browse the season's heels and accessories in a beautifully rendered AR space.
No app required — accessible via QR code in-store or through a direct link, placing the Aquazzura boutique experience in any environment, anywhere.
More Level Shoes
Experiences
Two further experiences from the partnership — a new collection shoe-tracking lens and a playful coral puzzle AR experience for a Spring campaign.
Valentine's Edition —
Gift AR Experience
A limited-edition Valentine's Day AR experience built on the Level Shoes packaging AR concept — featuring a romantic, gifting-focused overlay designed for the brand's most commercially important seasonal window in the region's luxury market.
Saudi National Day —
Celebratory AR Lens
For Saudi National Day, Level Shoes celebrated one of the Gulf's most widely observed cultural events with a bespoke Snapchat AR lens. The experience channels national pride through vibrant AR — incorporating the green and white of the Saudi flag, celebratory particle effects and iconic cultural motifs.
Designed for mass social participation, the lens was crafted to be instantly engaging and highly shareable, reaching millions of Snapchat users across Saudi Arabia and the wider MENA region during peak National Day activity.