Luxury AR across
every touchpoint
Ralph Lauren is one of the world's most iconic luxury fashion houses — and one of Verticar's longest-standing brand partners. Over multiple years, we've built AR experiences spanning their accessories, eyewear and retail presence.
From full-body Snapchat lenses that let you wear the collection to polished try-on and world-effect AR, every experience is engineered to match the refinement and heritage of the Ralph Lauren brand.
Accessories AR
Bag collections and accessories brought to life through full-body and world-effect AR lenses on Snapchat.
Eyewear Try-On
Photorealistic AR eyewear try-on experiences allowing shoppers to see the full collection on their face in real time.
AR Mirror experiment
No Magic Mirror was installed in Ralph Lauren stores — we ran an experiment using our mirror-style rig to present a previous bag-collection lens at large scale.
Bag Collection
AR Experience
A dual-format Snapchat AR experience for Ralph Lauren's bag collection — available in both full-body and world-effect formats. Shoppers could see themselves carrying the season's new bags via the full-body lens, or place Ralph Lauren's accessories into their real-world environment through the world-effect lens.
Both lenses were live simultaneously on Snapchat, driving organic social sharing and extending the collection launch's reach across the platform's audience.
Eyewear
Virtual Try-On
A photorealistic Snapchat AR lens for Ralph Lauren's eyewear collection — letting shoppers virtually try on sunglasses and optical frames directly in the Snapchat camera with accurate face tracking.
The lens uses high-fidelity 3D models with realistic lens tinting, reflections and frame materials, giving customers a true sense of how each piece will look before they buy.
Magic Mirror
Experiment (not in-store)
Ralph Lauren did not roll out a Magic Mirror installation in retail stores. We used our AR Mirror product as a production setup to demonstrate a previous Ralph Lauren bag lens — the same creative, shown on a large-format mirror display so stakeholders could experience it at showroom scale.
The clip below reflects that experiment: it is not documentation of a permanent boutique fixture, but of how an existing lens reads when presented through the mirror workflow.
Learn about Magic Mirror →