Project overview
One lens
every week
Verticar has an ongoing collaboration with Snapchat Spotlight — creating one new AR lens per week, each one crafted around a trending social moment or cultural hook. The pace is the creative challenge: identify what's trending, build something visual and engaging, and ship it before the moment passes.
The lens archive is growing. Projects from this collaboration will be showcased here as they're released — check back regularly.
About the collaboration
- Weekly AR lens releases driven by social trend tracking
- All lenses built in Lens Studio for Snapchat Spotlight distribution
- Fast turnaround creative — concept to shipped lens in days
- An ongoing and evolving body of work
Archive
Projects uploading
soon
This is an active, ongoing collaboration. New lenses are released every week — the full archive of Spotlight work will be published here shortly. Come back soon.
Collaboration details
The format
PlatformSnapchat Spotlight
CadenceOne new lens per week
Creative directionTrending social moments & cultural hooks
FormatVertical 9:16 AR, optimised for Spotlight
StatusActive & ongoing
ClientSnapchat (direct)
More work