Dutch winter warmth
in augmented reality
Unox is synonymous with Dutch winter traditions — from New Year's hotdogs to Eleven Cities Tour sponsorship. We created a seasonal AR campaign that brings their cosy seasonal brand to life on Snapchat.
The experience captures the warmth and nostalgia of the Unox brand while connecting with a digital-first audience during their most important seasonal campaign period.
Seasonal Campaign
Timed to Unox's peak winter season — the AR experience amplifies their traditional above-the-line campaign with an interactive digital layer.
Brand Heritage
Designed around Unox's iconic visual identity — the red and white brand colours, the warmth, the Dutch winter traditions.
Snapchat distribution
Built and distributed as a Snapchat lens — reaching the brand's audience in the app during peak winter campaign moments.