AR activation at
Atlantis The Palm
Atlantis The Palm Dubai wanted to give their guests a one-of-a-kind digital experience tied to their stay. We built a Snapchat AR activation triggered by the hotel keycard — guests scan their key to unlock an exclusive branded AR world.
The experience celebrates the iconic resort's identity with underwater-themed 3D environments and shareable moments, reinforcing the premium Atlantis brand long after check-out.
Keycard Trigger
Guests scan their physical Atlantis room key with Snapchat to unlock the AR world — a seamless bridge between physical and digital.
Immersive World
Underwater 3D environments and Atlantis-branded effects create a premium experience that reinforces the resort's iconic identity.
Shareable Moments
Built-in sharing drives organic social reach — guests post their AR moments, extending the Atlantis brand across Snapchat.
One experience,
captured two ways
The AR experience was captured from two different perspectives during the "A World Away" campaign at Atlantis Dubai — showcasing the depth and visual richness of the keycard-triggered world from multiple angles.
Both recordings are from the same Snapchat AR lens, demonstrating how the immersive Atlantis universe looks in action when guests scan their room key.
Atlantis The Palm
Atlantis The Palm