AR content at the
speed of music
Music moves fast — a track can go from release to cultural moment in days. Our ongoing partnership with Warner Music Group means we're always ready: building AR lenses, Snapchat Spotlight experiences and social AR content that puts fans inside the music.
Each lens is crafted around the artist's creative world — their visual identity, the feel of the track, the aesthetic of the campaign. From intimate photobooth moments to full-screen Spotlight experiences, we build AR that gets fans creating and sharing. Our roster spans pop, soul, K-pop, classic catalog and entertainment tie-ins.
Artist-first AR
Every lens starts with the artist — their world, their aesthetic, their moment in culture.
Release-ready speed
We move at the pace of music — from brief to live lens in days, not weeks.
Spotlight amplification
Snapchat Spotlight campaigns that put artist content in front of millions of new eyes.
Ed Sheeran
Three AR lenses across Ed's 2025 releases — each one capturing a different chapter of his creative world. From the painterly textures of his Autumn campaign to the electric geometry of Symmetry, every lens lives inside the music.
Bruno Mars
Two lenses for Bruno's biggest moments — the global smash APT. featuring ROSÉ, and a Valentine's Day activation. Crafted to match Bruno's effortlessly cool, retro-romantic aesthetic.
PinkPantheress
A lens for PinkPantheress's track "Illegal" — designed around her distinctive dreamy, hypercolor aesthetic. Fragmented visuals and surreal effects that feel as slippery and hypnotic as her music.
Teddy Swims
A Snapchat Spotlight campaign for breakout soul star Teddy Swims — connecting his raw, emotional performances with the Spotlight audience to drive streams and fan engagement during his global breakthrough moment.
Alex Warren
Two complementary lenses for Alex Warren's single "Ordinary" — a selfie lens that transforms the user's face into the campaign aesthetic, and a back-camera poster activation that triggers the AR world when pointed at the official poster.
JISOO
A photobooth-style Snapchat AR lens for JISOO's "AMORTAGE" — designed around the romantic, painterly aesthetic of the project. Fans step into the world of the campaign and capture sharable portrait moments through a branded lens.
David Bowie
An AR lens celebrating David Bowie's iconic "Changes" — part of WMG's ongoing catalog activation programme, bringing iconic back-catalog moments to new audiences through Snapchat AR. The lens captures Bowie's chameleonic visual identity and brings it into the hands of a new generation of fans.
Formula 1: The Movie
A Snapchat AR activation for the Formula 1 movie — part of a music and entertainment tie-in campaign. The lens puts fans inside the high-octane world of the film, with race-themed AR effects built around the movie's campaign aesthetic.