Project overview
Enter the
world of dragons
To celebrate the launch of HBO's House of the Dragon, Verticar created a bespoke Snapchat AR lens that immerses fans directly into the fiery, medieval world of the Targaryens.
The lens combines face and environment AR — transforming the user's surroundings with dramatic Targaryen aesthetics, fire effects and the iconic visual language of the series. Built for social sharing, it was designed to drive organic reach and series buzz at launch.
What we built
- Environment AR lens with House of the Dragon aesthetic and fire particles
- Face transformation with Targaryen crown and dramatic visual effects
- Snapchat-native format optimised for Stories and Spotlight sharing
- Launch-timed release coordinated with HBO's series premiere campaign
Project details
Deliverables
& results
ClientHBO
PlatformSnapchat AR
SeriesHouse of the Dragon
Lens typeFace + environment AR
EffectsFire particles · Targaryen crown · scene transformation
FormatVertical 9:16 · Snapchat Stories & Spotlight
More work