The brief
Racesquare, a Dutch indoor karting and entertainment brand, wanted to bring their brand energy into AR on both Snapchat and Instagram. We built two distinct lenses — each designed to engage their audience in a different way.
The first lens randomises which racing character users get assigned. The second is a competitive experience built for two players: when the race is over, one person is crowned winner and the other the loser — both in glorious AR.
- Randomizer lens — spin to reveal your racing character, distributed on Snapchat & Instagram
- Winner/loser lens — competitive two-player AR for post-race celebrations on the track
- Consistent Racesquare brand identity across both experiences
- Deployed natively on Snapchat and Instagram AR
Spin the wheel —
reveal your character
The Racesquare Randomizer lens assigns users a random racing character — the unpredictability is the mechanic. Open the lens and see which character you get. Not happy? Spin again.
The randomizer kept engagement high as users returned repeatedly to get different characters and share their results across both Snapchat and Instagram.