The Brief
Turning a pot of
noodles into a game
Pot Noodle wanted to push the boundaries of brand activation — moving beyond static advertising to create something genuinely entertaining. We built a branded Snapchat AR lens that delivers an interactive, game-like experience in the camera.
Distributed on Snapchat, the lens brought the Pot Noodle brand to life in an unexpected and playful way — putting fans inside a playful AR world without leaving the app.
AR Gaming
A fully interactive AR game experience built as a Snapchat lens — open the lens, enter the game world, play without leaving the app.
Snapchat Lens
Built natively on Snapchat using Lens Studio — distributed to Pot Noodle's audience on the platform where they already spend their time.
More Work