Embracing Trend-Based AR Experiences
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. At Verticar, we're excited to announce a significant shift in our approach to creating Snapchat lenses for brands. Our new focus? Trend-based AR experiences that align with social and real-life trends. This strategic move is set to revolutionize how brands connect with their audiences through augmented reality. Let's dive into why this shift matters and how it's poised to transform marketing campaigns.
The Power of Trend-Based AR
Our decision to pivot towards trend-based AR experiences isn't just a shot in the dark—it's backed by compelling data and industry insights. By aligning our AR creations with current trends, we're tapping into a goldmine of engagement potential. Here's why this approach is a game-changer:
1. Skyrocketing Engagement Levels
The numbers don't lie. AR elements in marketing campaigns are proving to be attention magnets:
- 5x more active attention compared to traditional advertising
- 1.3x higher brand recall than other channels
- Significant boosts in both short-term brand choice and long-term loyalty
By riding the wave of trending topics and experiences, we're not just creating AR lenses—we're crafting memorable moments that users are eager to interact with and share.
2. Keeping Brands in the Spotlight
In today's fast-paced digital world, relevance is currency. Our trend-based approach ensures that brands don't just join the conversation—they lead it. This strategy allows companies to:
- Showcase their cultural savviness and adaptability
- Create shareable content that puts users at the heart of the experience
- Increase the viral potential of their campaigns, extending reach organically
3. Supercharging the Marketing Funnel
From awareness to conversion, trend-based AR experiences are proving to be powerhouses across the entire marketing funnel:
- Awareness: AR lenses on Snapchat are attention champions, outperforming all other media formats
- Consideration: With 80% of users engaging with Snap lenses for at least 2 seconds (compared to less than 10% for other formats), we're ensuring brands get quality face time with potential customers
- Conversion: Shoppable lenses are showing impressive results for short-term lift, turning browsers into buyers by immersing consumers in the shopping experience
Why Snapchat?
Our focus on Snapchat isn't coincidental. It's a strategic decision based on the platform's robust AR ecosystem:
- A community of over 300,000 Lens creators
- 250 million daily AR users
- An astonishing 6 billion+ daily AR Lens interactions
These numbers paint a clear picture: Snapchat is where AR thrives. By creating trend-based experiences on this platform, we're positioning brands at the forefront of a thriving AR community.
Embracing the Future of AR
As we look to the horizon, we're excited about the possibilities that emerging technologies bring to our trend-based approach:
- On-device generative AI for real-time lens creation
- Immersive machine learning features for hyper-realistic AR transformations
- Enhanced development tools that will allow us to push the boundaries of what's possible in AR
These advancements will empower us to create even more sophisticated, engaging, and trend-aligned experiences for brands.
Conclusion: A New Era of AR Marketing
At Verticar, we're not just adapting to change—we're driving it. Our shift to trend-based AR experiences for Snapchat lenses represents more than a new strategy; it's a commitment to delivering unparalleled value to brands and users alike. By harnessing the power of current trends, leveraging Snapchat's dynamic AR ecosystem, and embracing cutting-edge technologies, we're set to redefine what's possible in AR marketing.
As we embark on this exciting new chapter, we invite brands to join us in creating AR experiences that don't just capture attention—they capture hearts, minds, and market share. Welcome to the future of AR marketing. Welcome to Verticar's trend-based revolution.
