As an AR studio, the recent announcement from Meta regarding Spark AR has significant implications for our industry. Let's dive into the key points and what they mean for AR creators and developers.
The End of an Era: Meta Spark Shutting Down
Meta has officially announced that Spark AR will be shutting down, with a complete cessation of operations by January 6, 2025[1]. This news comes as a shock to many in the AR community who have relied on this platform for creating augmented reality experiences.
Key Dates to Remember
- September 30, 2024: Last day to submit new effects or updates to existing effects.
- January 6, 2025: Final day for Spark AR Hub and Studio to be operational.
What This Means for AR creators and brands
Existing Effects
If you have published effects, they will continue to be available on Meta platforms (Facebook, Instagram, Messenger) until January 6, 2025[1]. After this date, all effects will be removed from these platforms.
Work in Progress
For those with ongoing projects, it's crucial to note that you have until September 30, 2024, to submit new effects or updates[1]. Plan your development timeline accordingly to ensure your work sees the light of day.
Data and Assets
Meta has stated that creators will have the ability to download their effects and related assets before the shutdown[1]. However, specific details on this process are yet to be announced.
Looking Ahead
While the closure of Spark AR is undoubtedly a setback for many AR creators, it's important to view this as an opportunity for growth and diversification. As a studio, we should:
1. Explore alternative AR development platforms like Snap, Tiktok and WebAR.
2. Diversify our skill set to include other AR technologies
3. Stay updated on emerging trends in the AR space
Conclusion
The AR landscape is constantly evolving, and while the loss of Spark AR is significant, it's not the end of the road for AR creation. As a studio, we've always been adaptable and innovative. Let's use this transition period to push the boundaries of what's possible in augmented reality and continue to create amazing experiences for users across different platforms.
Stay tuned for more updates as we navigate this change together. The future of AR is still bright, and we're excited to be part of shaping it.
Citations:
https://spark.meta.com/learn/FAQ/Meta-spark-update
